Public interest in the Lean Startup management discipline has grown 350% in the last 18 months. Major media outlets such as Forbes, CNN, and Time have featured stories on the movement and its leader, Eric Ries. Lean Startup concepts such as Pivot and MVP are beginning to penetrate mainstream business usage. The rapid growth of interest and media exposure has evoked a question: is Lean Startup an emerging management discipline, or a passing business fad?
The Gartner Hype Cycle, while primarily used to assess new technology adoption, can also be used to evaluate IT methodologies and management disciplines. 1