The dating application Tinder achieved over 1 million monthly active users in less than a year from product launch. Within 30 months, it reached 24 million monthly active users. This article explores the strategies, tactics, and marketing materials used during Tinder’s first year.
This is a great clip from Eric Ries’ DC Lean Startup visit in August 2012.
He describes the difficulties that you face when speaking against the dominant paradigm.
I was really surprised to learn that his opinions on development practices actually caused IMVU to fail their technical due dillegence in a funding round. It gives a whole new context to the origins of the Lessons Learned Blog and the Lean Startup movement.