Articles

Articles

CONSTRAINTS AND CREATIVITY AT GOOGLE

product development

Marissa Mayer discusses the counterintutive notion that the existence of constraints improves the creative process.

A lot of times it’s when you say, “Okay, Google Desktop Search. We want it to run on 90 percent of computers, so, you know, it can’t have a memory footprint larger than 8 megs, and it can’t take more than this amount of disk, and what can we do with that? How will the files need to be stored, and what kind of data will we be able to search, and what features can we rule out?”

That’s when you see a lot of really interesting innovation happen, is when you actually pen in the constraints.